Two Hart & Co artists received golds in the Design & Photography Category at the Melbourne Advertising Design + Creativity Awards.

Justin Ridler for the Musica Viva Campaign and Cory White, for the Transport Accident Commission Campaign.

Both projects can be found below.

Transport Accident Commission "All The Gear, All The Time".

Credits:

Photography by Cory White

Production by Monica Clapcott (Hart & Co)

Creative Agency: Clemenger BBDO

"We used a stunt team on wires to emulate the fractional moment before an unprotected body

part collides with the bitumen during a crash. This was a technically difficult and visually

striking campaign that I was very excited to make in my visual style , staying as true to in-

camera as possible. Much appreciation to the crew who dragged a 6 x 5 meter scaffolding

rig, purpose built, around the hills for me! And to the stunt folk who let me drop them

repeatedly on the hot bitumen. Apologies to the team at Yamaha....it wasn’t my fault." - Cory White

More about this shoot can be found here.

Jury Comments:

"A photo you can feel; the realism is fantastic."

Musica Viva Australia

Credits:

Animation and photography by Justin Ridler

Creative Agency - Frost Collective

Jury Comments:

"It is a sophisticated use of design and the 3D assets throughout the experience. The more you see the more enjoyable it becomes."

We thank the MADC Awards for recognising the hard work of our artists and congratulate Justin and Cory on their wins.